BallyBet Casino Cookie Policy
At BallyBet Casino, we are committed to being transparent about how we use cookies and similar tracking technologies on our website. This Cookie Policy explains what cookies are, how we use them, why we use them, and the choices you have regarding their use. By continuing to use our platform — whether through the Bally Bet website, the Bally Bet app, or any of our affiliated services — you consent to our use of cookies in accordance with this policy.
What Are Cookies?
Cookies are small text files that are placed on your device when you visit a website. They allow the website to remember your actions and preferences over a period of time, so you don't have to keep re-entering information every time you visit or navigate between pages. Here at BallyBet Casino, we use cookies to ensure our platform functions correctly, to improve your experience, and to help us deliver relevant content and promotions.
Types of Cookies We Use
At Bally Bet, we use several categories of cookies. Each category serves a specific purpose, and understanding them helps you make informed decisions about your privacy when using our services.
Strictly Necessary Cookies
These cookies are essential for our website to function properly. Without them, services such as the Bally Bet login process, account access, and secure transactions cannot be provided. We do not require your consent to place these cookies, as they are fundamental to operating our platform.
- Session management and BallyBet login authentication
- Security and fraud prevention mechanisms
- Load balancing and server performance tools
- Remembering items you've selected during your session
Performance and Analytics Cookies
We use performance cookies to understand how visitors interact with our Bally Bet sportsbook & casino platform. These cookies collect aggregated, anonymised data about page visits, time spent on-site, and error messages. This information helps us improve how BallyBet Casino functions and what content we prioritise.
- Google Analytics and similar third-party analytics tools
- Tracking which games and pages are most visited
- Monitoring site performance and load speeds
- Identifying broken links or technical issues
Functional Cookies
Functional cookies allow our Bally Bet casino to remember your preferences and personalise your experience. For example, we may remember your preferred language, currency settings, or whether you've previously opted into our promotions. At BallyBet, we use these cookies to make your experience smoother and more tailored to your needs.
- Saving your language and region preferences
- Remembering your currency selection (GBP or EUR)
- Storing accessibility settings you have applied
- Retaining details related to responsible gaming tools you've set
Targeting and Advertising Cookies
We, and our trusted partners, may place targeting cookies on your device to deliver relevant advertising and promotional content. Our Bally Bet welcome bonus offers, including the casino free spins and sports free bet promotions, may be displayed to you based on your browsing behaviour and interests. At Bally Bet Casino, we work with third-party advertising networks that use these cookies to show you content that reflects your interests.
- Delivering personalised promotions related to Bally Bet sign up bonus offers
- Limiting how often you see the same advertisement
- Measuring the effectiveness of our marketing campaigns
- Sharing data with trusted affiliates and marketing partners
Third-Party Cookies
Some cookies placed on your device when you use BallyBet Casino are set by third parties on our behalf. These may include game providers, analytics platforms, payment solution partners, and advertising networks. We do not control these third-party cookies directly, and we encourage you to review the privacy and cookie policies of these third parties. Our Bally Bet sports & casino platform integrates services from providers such as Evolution Gaming and Blueprint Gaming, which may independently set cookies during your gameplay sessions.
Cookies and the Bally Bet App
Our BallyBet app, available for download on both iOS (App Store) and Android (Google Play), may use similar tracking technologies to those described in this policy. The Bally Bet casino app may collect device identifiers, session data, and usage analytics to help us optimise your mobile experience. We encourage you to review the permissions settings on your mobile device and adjust them according to your preferences.
How Long Do Cookies Last?
Cookies we place may be either "session cookies" or "persistent cookies." Session cookies are deleted from your device when you close your browser or log out of your Bally Bet casino login. Persistent cookies remain on your device for a set period of time — typically ranging from 30 days to two years — or until you manually delete them. At BallyBet, we ensure that cookie retention periods are no longer than necessary for the purposes described in this policy.
Managing and Controlling Your Cookie Preferences
We respect your right to choose which cookies you allow. At Bally Bet, you can manage your cookie preferences through our consent management tool, which appears when you first visit our website. You can update your preferences at any time through your browser settings or our cookie preference centre.
Browser-Level Controls
Most browsers allow you to control cookies through their settings. You can typically choose to:
- Block all cookies from being placed
- Delete cookies that have already been set
- Allow cookies only from websites you trust
- Receive a notification before a cookie is placed
Please note that restricting certain cookies may affect the functionality of our website. For example, disabling strictly necessary cookies may prevent you from completing your BallyBet Casino login or accessing your account.
Opt-Out of Advertising Cookies
You may opt out of interest-based advertising by visiting the relevant opt-out pages of third-party advertising networks we work with, such as the Network Advertising Initiative (NAI) or the Digital Advertising Alliance (DAA). Our Bally Bet casino online platform also supports opt-out mechanisms through our on-site consent tool.
Cookies and Responsible Gambling
At BallyBet Casino, responsible gaming is a core part of how we operate. We may use cookies to support our responsible gambling tools, including session timers, deposit limit reminders, and self-exclusion features. These functional cookies help us ensure that the safeguards you set — such as spend limits or reality checks — are applied consistently each time you use our platform. If you need assistance or wish to reach us about these features, our Bally Bet live chat team is available 24/7.
Legal Basis for Cookie Use
We operate Bally Bet UK under licences issued by the UK Gambling Commission (account 38905) and the Government of Gibraltar. Our use of cookies is governed by applicable data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR). For strictly necessary cookies, we rely on our legitimate interests as a legal basis. For all other categories, we rely on your informed consent.
Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legal requirements, or the way we operate our Bally Bet casino. When we make significant changes, we will notify you through our website or via direct communication. We encourage you to check this page periodically to stay informed. Continued use of our platform following any update constitutes your acceptance of the revised policy.
Contact Us
If you have any questions about how we use cookies at BallyBet Casino, or if you wish to exercise your rights in relation to your personal data, please contact us through our Help Centre at help.ballycasino.co.uk. Our customer support team is available 24/7 and will be happy to assist you with any enquiries related to this policy or your data preferences.
Content updated: July 12, 2026